Black Country Living Museum could be most popular in the world on the social media site
The Black Country Living Museum is an open-air attraction that tells the story of Britain’s early manufacturing history, set in the defiantly unstarry town of Dudley, in England’s industrial Midlands. Among the exhibits that have earned it a clutch of awards are two mine shafts, a lime kiln and a collection of postwar trolley buses.
This month the visitor attraction gained another, more unexpected accolade, becoming – it believes – the most popular museum in the world on TikTok. It has more than 350,000 followers worldwide, and its short video clips, often featuring a cast of re-enactors in historic dress, can attract many more viewers. A recent video featuring a character called “1920s grandad” offering advice in a tar-thick Black Country accent has been viewed more than 2.2m times. “My favourite TikTok account giving me LIFE right now,” reads one of the clip’s almost 12,000 comments.